PRIVACY POLICY

Associated Broadcasting Company Private Limited (TV9 Network), having its registered office at First floor, 8-2-337/G&G1, Road No.3, Banjara Hills, Hyderabad 500034 (hereinafter referred as “Company”, “us”, “we”, “our”) recognizes the importance of maintaining the privacy of every user (hereinafter referred to as “user”, “you”, “your”) who visits our Platform (defined below) and/or uses our Services (defined below).

At the Company, your privacy matters and are committed to compliance with applicable privacy law, including Indian privacy law, i.e., the Digital Personal Data Protection Act, 2023 (“DPDPA”) and the Digital Personal Data Protection Rules, 2025 (“DPDP Rules”), the Information Technology Act, 2000 and any other associated Acts, Rules or guidelines. We value the trust you place in us and are committed to being transparent about the information we collect and how we use or share it, including with third parties.

This Privacy Policy applies to your use of ‘TV9 TV app’ and its associated application, app, connected TV application, website and/or web portal or any other associated online platform (“Platform”) and available at Android TV / Google TV and Fire TV or such other places as made available by the Company that links to this policy or whenever you use any of our services (together, the “Services”). By using our Services, you agree to this Privacy Policy and our Terms and Conditions available at https://www.tv9.com/androidtv_tnc.html. We encourage you to read this policy to understand how we collect, use, and share your Personal Data.

We will update this Privacy Policy from time to time in response to changing legal, regulatory, or other internal requirements. We will provide notice of any such changes (including when they will take effect) as required by law. Your continued use of the Platform and Services after any such change will constitute acknowledgement and (as applicable) acceptance of those changes. If you do not want to acknowledge or accept any updates to this Privacy Policy, you may stop using the Platform and/or Services and terminate your access with the Platform. To see when this Privacy Policy was last updated, please see the "Last Updated" date above. This Privacy Policy is applicable to all individuals who access our Platform or communicate with us through any channel.

1. SCOPE AND APPLICABILITY

This Privacy Policy applies to:

  • Visitors to our Platform;
  • Individuals who contact us through our Platform or any other means as may be implemented from time to time;
  • Any other person whose personal data is processed by us in connection with our business activities.

Important: Our Platform is a purely content viewing and live streaming platform. It does not require you to register or create an account, and does not collect any data through web forms.

2. INFORMATION COLLECTED

The Company may collect various forms of data from its users in several ways as listed down in Section 2 of this Privacy Policy. This data collected may include Personal Data (defined below) or Non-Personal Data (defined below).

Personal Data: Personal data means any data about you which you provide to the Company as part of your usage of the Services which may be updated herein from time to time

We collect and process your personal data only on the basis of your free, specific, informed, unconditional, and unambiguous consent, or on such other lawful grounds as are specified under the DPDPA. Consent shall be obtained through a clear, affirmative opt-in mechanism at the point of data collection. We do not use pre-ticked boxes or implied consent. Where we process your data for multiple distinct purposes, we seek your consent separately for each purpose. You may consent to some purposes and decline others without affecting your access to our core services. In certain circumstances, we may process your personal data without your consent where permitted under Section 7 of the DPDPA, including: (a) where you have voluntarily provided your personal data for a specified purpose and have not indicated any objection to its processing; (b) to comply with a legal obligation or court order; or (c) to respond to a medical emergency or public health situation. We collect only such personal data as is strictly necessary for the specific purpose for which it is collected.

Non-Personal Data: The Company collects certain technical data which do not personally identify you which may include, without limitation, the following:

  • Browser type and language
  • Device type (computer or mobile)
  • IP address
  • Mobile network or carrier
  • Unique device identifiers
  • Location data
  • and other such Non-Personal Data as may be determined and collected by the Company.

3. HOW THE COMPANY COLLECTS INFORMATION

The Company may collect Personal Data from users in multiple ways, directly from users, indirectly through interactions, or automatically using technology or software. This data may be collected regardless of whether a user has an account with us. We may collect your Personal Data when:

  • You visit, access, or interact with any part of our Platform and/or Services.
  • You use any features, content, tools, or functionalities provided on the Platform.
  • You browse our Platform, or open, click, or respond to our emails—whether promotional, service-related, or informational.
  • You engage with us by submitting forms, participating in surveys or polls, or contacting us via phone, email, or chat.
  • You interact with our Services through cookies, analytics tools, tracking technologies, or web beacons that allow us to personalize your experience and improve our Services.
  • You access the Company through embedded content, partner websites, or third-party integrations, where your interactions may be tracked as part of your use of the Services.

4. PURPOSE OF COLLECTION AND USAGE OF PERSONAL INFORMATION

The Company uses your Personal Data to provide, manage, and improve our Services, deliver relevant content, and ensure user engagement and safety. We may use your Personal Data for the following purposes:

  • To Provide and Manage the Services You Request: We may use your Personal Data to deliver our Services, provide functionality, analyze performance, fix errors, and improve usability.
  • To Customize Advertising: We may use your Personal Data to deliver targeted advertisements, promotions, and offers on behalf of ourselves and our advertising partners, both on and off our Services. You may opt out of receiving such targeted content.
  • To Understand Users: We may conduct research on user demographics, interests, and behavior using the Personal Data we collect. This helps us better understand our audience and improve the quality and relevance of our Services.
  • To Protect Legal Rights: We may use your Personal Data if we believe it is necessary or appropriate to protect, enforce, or defend the legal rights, privacy, safety, or property of the Services, our employees, our users, or others, and to comply with applicable laws.
  • With Your Consent: For any purposes not specifically listed here, we will use your Personal Data only with your consent and/or as directed by you.
  • Compliance with Laws: For complying with any obligations provided under any laws, current regulations and legislation.
  • Other Uses:
    • To improve our Services and add new features.
    • To deliver targeted content based on your behavior on our Services.
    • To respond to your queries, complaints, and feedback.
    • To publish aggregated, Non-Personal Data in the form of reports, blogs, or analysis that reflect the performance, reach, or impact of our Services.
    • To enhance or deliver our Services using artificial intelligence technologies or platforms.
    • Any other uses as may be informed to you by the Company either through the Platform or through any other form of personal communication.

5. HOW THE COMPANY SHARES USER INFORMATION

The following provides information about third party entities with which the Company may share the Personal Data. the Company’s practices vary depending on the type of information, provided the third party entities agree to maintain strict confidentiality and comply with the DPDPA [where applicable]. Such third party entities may be referred to as “Data Processors”. All Data Processors are engaged under written agreements that: (a) restrict their use of personal data to the specific task authorised; (b) impose confidentiality obligations no less stringent than this Policy; (c) prohibit sub-processing without our prior written authorisation; and (d) require compliance with the DPDPA and DPDP Rules

  • Business Partners: The Company may also share Personal Data with business/channel partners to provide you with services that you request.
  • Service Providers: The Company may share Personal Data with vendors providing contractual services to the Company, such as hosting vendors, advertising service providers, and list managers. The Company also may share Personal Data, for ease and convenience of users.
  • Other Parties When Required by Law or As Necessary to Protect Our Users and Services: The Company may share user’s Personal Data if it believes it necessary or appropriate to protect, enforce, or defend the legal rights, privacy, safety, or property of the Services, its employees or agents or users or to comply with applicable law or legal process, including responding to requests from public and government authorities.
  • Affiliates: The Company may share Personal Data within our family of affiliated companies and business associates.
  • Third Parties that Provide Content, Advertising, or Functionality: When The Company uses our Services, third parties may collect or receive certain Personal Data about users and/or your use of the Services (e.g., hashed data, click stream information, browser type, time and date, information about users interactions with advertisements and other content), including through the use of cookies, beacons, mobile ad identifiers, and similar technologies, in order to provide content, advertising, or functionality or to measure and analyse ad performance, on our Services or other websites or platforms. This Personal Data may be combined with information collected across different websites, online services, and other linked or associated devices. These third parties may use user Personal Data to improve their own services and consistent with their own privacy policies.
  • Other Parties in Connection With a Corporate Transaction: The Company reserves the right to transfer any Personal Data it has about the users in the event that the Company sells or transfers all or a portion of our business or assets to a third party, such as in the event of a merger, acquisition, or in connection with a bankruptcy reorganization.
  • Otherwise with User Consent or At User Direction: In addition to the sharing the Personal Data as described in this Privacy Policy, the Company may share Personal Data about user with third parties whenever you consent to or direct such sharing.

The Company also may share other information with third parties in a manner that constitute Non-Personal Data, including, for example, aggregated data about how users are using our Services.

6. LINKS TO THIRD-PARTY SITES

The Company’s Services may link to third-party websites and services that are outside its control. The Company is not responsible for the security or privacy of any Personal Data collected by other websites or other services. The Company should exercise caution, and review the privacy statements applicable to the third-party websites and services you use.

We engage certain third party service providers to provide services, including without limitation for processing payment transactions, (“Service Providers”) and such Service Providers may have access to Your Personal Information or Non-Personal Information, in the course of providing such services. You are bound by the privacy policy of these Service Providers in connection with their use of your Personal Data while they provide their services.

7. DATA TRANSFER

Your Personal Data may be transferred to and stored in locations outside of the territory in which we are registered. We will do this only when the destination jurisdiction has an adequate and appropriate level of protection and is not restricted in accordance with the applicable law of Republic of India. When we transfer your Personal Data from your home country to an alternate country, we will seek your express consent and comply with our legal and regulatory obligations in relation to your Personal Data and put appropriate safeguards in place to ensure an adequate level of protection for the Personal Data. Our lawful basis for such transfer will be either on the basis of consent or one of the legitimate use cases permissible by laws.

8. USER DUTIES

Users must act responsibly and comply with the following duties, in addition to any other duties it may have under applicable laws of the applicable jurisdiction:

  • Comply with the provisions of all applicable laws for the time being in force while exercising rights under the provision of Act.
  • Ensure not to impersonate another person while providing Personal Data for a specified purpose.
  • Ensure not to suppress any material information while providing Personal Data for any document, unique identifier, proof of identity or proof of address issued by the State or any of its instrumentalities.
  • Ensure not to register a false or frivolous grievance or complaint with the Company or the Board.
  • Furnish only such information as is verifiably authentic, while exercising the right to correction or erasure under the provisions of Act or the rules made thereunder.

9. USER RIGHTS

Your Right of Withdrawal: You shall have the right to withdraw your consent at any time after sending a request mail to our consent manager at info@tv9.com (“Consent Manager”), who shall within a reasonable time from your request, take appropriate action required under the data privacy laws in your respective country, including ensuring that any Personal Data stored on the Company’s systems is erased upon (i) withdrawal of consent by you; or (ii) completion of the purpose for which the data was collected, subject to applicable law. However, it is clarified that, such withdrawal shall not affect the legality of processing of the Personal Data based on consent given by you before the withdrawal. Please keep in mind, in case of withdrawal of consent, we will have to close and delete your account and access details to the Platform and/or Services, in whole or in part, in order to delete your Information and you will not be able to access the Platform and/or Services.

Your Right to Access: You may request a summary of the personal data we hold about you, the purposes for which it is processed, and the identities of Data Processors and third parties with whom it has been shared.

Your right to review, correct, complete, update your Personal Data: You shall have the right to review, correct, complete, and/or update your Personal Data which is being processed by us at any time, and upon your request made to correct, complete or update your Personal Data, we shall within a reasonable time correct the inaccurate or misleading Personal Data, complete the incomplete Personal Data and/or update the Personal Data as indicated in your request.

Your right to nominate: You shall have the right to nominate, in such manner as may be prescribed, any other individual, who shall, in the event of death or incapacity exercise your rights in accordance with Act and the rules made thereunder.

Your right to erasure of Personal Data: You shall have the right to erasure of your Personal Data for the processing of which you have previously given consent.

Your Right of Grievance Redressal: You shall have the right to have readily available means of grievance redressal by emailing your grievances to us in respect of any act or omission of Company or the Consent Manager regarding the performance of its obligations in relation to your Personal Data or in relation to the exercise of your rights under the Act. In accordance with applicable law, we have designated a grievance officer to address any concerns or complaints regarding this Policy or our data processing practices: (“Grievance Officer”)

Name Mr. Santosh Nair
Designation Editor, Network Coordination
Email Address info@tv9.com
Postal Address Film City, Sector-16A, Uttar Pradesh - 201301

If your grievance is not resolved to your satisfaction, you may approach the Data Protection Board of India.

Your Right to Approach the Data Protection Board: You shall have the right to approach and make a complaint to the Data Protection Board in the manner as specified under the Act or subsequent rules (as and when notified by the central government). The manner and procedure for filing such complaints shall be updated in this Policy as and when notified by the Central Government. However, this right should be only exercised after exercising your right of grievance redressal with Company.

Details and Means of exercising the above Rights: You may exercise the above rights by sharing your concerns and describing the right to be exercised and the manner of exercising such right by contacting us at info@tv9.com and/or contacting our Consent Manager. We will acknowledge your request within [14] working days and endeavour to resolve it within seven days of receipt.

You have additional rights in relation to the Personal Data we hold about you if you are European Union citizen or a user sharing data directly from the European Union. These rights include:

  • The right to access the information we hold about you, and to obtain details of processing;
  • The right to withdraw your consent to our continued processing of the information, at any point of time, subject only to any legitimate reason for continued processing in certain circumstances;
  • The right to edit your information and preferences available with us;
  • The right to seek from us your Personal Data to be provided to another company;
  • The right to erasure of any Personal Data that we process, in certain circumstances, to the extent permissible in applicable law, and feasible; and,
  • The right to move your information to another service provider, in a compatible format. This will only cover such information which we have received from you.

10. CONTACT INFORMATION OF PERSON TO ANSWER QUESTIONS ABOUT PROCESSING OF PERSONAL DATA

You may contact__________ at info@tv9.com or for any questions relating to the processing of your Personal Data, including matters connected with the exercise of your rights under the Act.

11. YOUR DUTIES

You must act responsibly and comply with the following duties, in addition to any other duties it may have under applicable laws of the applicable jurisdiction:

  • Comply with the provisions of all applicable laws for the time being in force while exercising rights under the provision of Act.
  • Ensure not to impersonate another person while providing Personal Data for a specified purpose.
  • Ensure not to suppress any material information while providing Personal Data for any document, unique identifier, proof of identity or proof of address issued by the State or any of its instrumentalities.
  • Ensure not to register a false or frivolous grievance or complaint with Company or the Board.
  • Furnish only such information as is verifiably authentic, while exercising the right to correction or erasure under the provisions of Act or the rules made thereunder.

12. ACCESS TO PERSONAL INFORMATION

User may access or modify its Personal Data by signing on to the Platform if they are registered users. The Company will not modify the information provided by any user. It is pertinent to mention that the Company gives the right as contemplated in this Privacy Policy only in the instance where there is an option for registration. However, you must update your Personal Data as soon as such changes are necessitated. Upon user request, the Company will remove user’s Personal Data from view as soon as reasonably possible, based on users activity and in accordance with applicable law(s).

13. LEGITIMATE USES

The Company may retain and process Personal Data of past users only to the extent necessary and in accordance with applicable law, including for purposes of complying with any court judgment, decree, order, directive, governmental or regulatory requirement, investigating actual or suspected violations of applicable laws, detecting or preventing security, fraud, technical or illegal activities, protecting the rights, property or safety of the Company, its directors, employees, users or the general public, responding to third-party claims, enforcing User Agreements, and undertaking such other actions as may be permitted under applicable law. Any such retention and processing shall be carried out in a lawful manner, limited to such Personal Data as is reasonably necessary for the relevant purpose, and undertaken while making reasonable efforts to ensure the completeness, accuracy and consistency of such Personal Data. The Company shall retain such Personal Data only for so long as required for the relevant purpose or for compliance with applicable law, and shall implement reasonable security safeguards to protect such Personal Data against personal data breaches, including in respect of processing undertaken by any Data Processor on behalf of the Company.

It is hereby informed to you, and you hereby agree that, no consent is required for the processing of any Personal Data which is processed, however, we may give notice of use in such situations for individuals residing outside India (save and except European Union citizens or Users whose data is received directly from European Union), wherein the notice shall be served in the manner decided by the Company:

  • for necessary purpose of research, archiving or statistical purposes if the Personal Data is not to be used to take any decision specific to a Data Principal and such processing;
  • for enforcing any legal right or claim;
  • in the interest of prevention, detection, investigation or prosecution of any offence or contravention of any law;
  • Personal Data of users not within the territory of India pursuant to any contract entered into with any person outside the territory of India;
  • for scheme of compromise or arrangement or merger or amalgamation of two or more companies or a reconstruction by way of a demerger or otherwise or transfer of undertaking of one or more company to another company or involving division of one or more companies; and
  • the processing is for the purpose of ascertaining the financial information and assets and liabilities of any person who has defaulted in payment due on account of a loan or advance taken from a financial institution, subject to such processing being in accordance with the provisions regarding disclosure of information or data in any other law for the time being in force.

14. DATA RETENTION

We retain Personal Data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable law. Specifically:

  • Account and Identity Data: Duration of account plus three years, or as required by law.
  • Transaction and Purchase Records: Seven years, as required under applicable tax and GST laws.
  • Marketing Preferences: Until consent is withdrawn or the account is deleted.
  • Device and Usage Logs: One year from the date of collection.
  • Grievance Records: Three years from the date of resolution.
  • Where a legal proceeding or regulatory inquiry is pending or anticipated, Personal Data may be retained for the duration of such proceeding and for a reasonable period thereafter.

Upon expiry of the applicable retention period, Personal Data will be securely deleted or anonymised in accordance with applicable law and our internal data management procedures. We may also retain and use your information for business, statistical or other purposes as allowed under applicable laws in your respective country of residence.

15. SECURITY

We shall use reasonable efforts to implement and maintain appropriate security safeguards to protect Personal Data in our possession or under our control, having regard to the nature and volume of such Personal Data and the risks associated with its processing. Such safeguards may include reasonable technical and organisational measures such as encryption, masking, obfuscation or use of virtual tokens mapped to Personal Data, access-control measures for systems, maintenance and review of logs relating to access to Personal Data, monitoring for unauthorised access, and data-backup or continuity measures in the event of any compromise of confidentiality, integrity or availability of Personal Data. We shall use reasonable efforts to retain logs and relevant Personal Data for a minimum period of one (1) year for the purposes of detecting, investigating and remediating unauthorised access, unless a longer retention period is required under applicable law.

We endeavour to comply with applicable norms and have a number of security measures to ensure there is no loss, misuse, or illegal alteration of Personal Data collected from its users. Personal Data we collect is securely stored within our databases, and we use standard, industry-wide, commercially reasonable security practices for protecting your Personal Data. However, no security system is impenetrable. We cannot guarantee the security of our databases, nor can we guarantee that Personal Data or any other information you supply won't be intercepted while being transmitted to us over the internet or wireless communication and any Personal Data or other information you transmit to Company, you do at your own risk. If, despite our best efforts, an unauthorised breach of our security measures occurs, resulting in the unauthorised access, duplication, removal or alteration of any your Personal Data or any other information, We, our directors, officers, employees, promoters, or affiliates shall not be held responsible for any loss resulting from such breach. As a result, while we strive to protect your Personal Data, you acknowledge that:

  • there are security and privacy limitations inherent to the internet which are beyond our control; and
  • the security, integrity and privacy of any and all information and data exchanged between you and us through this Platform cannot be guaranteed.

Upon becoming aware of a personal data breach, we shall use reasonable efforts to notify each affected Data Principal and the Data Protection Board without delay and in accordance with applicable law. Such notification shall, to the extent reasonably available and applicable, include details regarding the nature, extent and timing of the breach, its likely consequences, mitigation and remedial measures implemented or proposed, safety measures that affected Data Principals may adopt, findings regarding the person responsible for the breach, measures taken to prevent recurrence, details of notifications issued to affected Data Principals, and the contact details of the authorised person handling related queries. We shall further use reasonable efforts to submit updated and detailed information to the Data Protection Board within seventy-two (72) hours, or within such extended period as may be permitted, and maintain appropriate internal processes for the timely detection, assessment, documentation, reporting and remediation of personal data breaches.

16. SANCTIONS AND EXPORT POLICY

Company makes no representation that materials on this Platform are appropriate or available for use in locations outside India. Those who choose to access this Platform from other locations do so on their own initiative and at their own risk. If you choose to access this Platform as a citizen of any other countries, you are responsible for compliance with local laws in your jurisdiction, including but not limited to, the taxation of products purchased over the internet. Any offer for any Content or Service, and/or information made in connection with this Platform, is void where prohibited. You may not use any Content or Services if you are the subject of Indian sanctions or of sanctions consistent with Indian law imposed by the governments of the country where you are using the Platform, Content or Services. You must comply with all Indian or other export and re-export restrictions that may apply to goods, software, technology, and services.

17. COOKIE POLICY, PIXELS AND TRACKING

Cookies are small text files which contain a small amount of information that is downloaded to user’s computer or mobile device when users visit a website. When users visit the website again, or visit partner website which recognises that cookie, user’s device is able to communicate with the website and the website can read the information held in that cookie.

The Company uses Cookies to help users efficiently browse our Platform and to save user’s time by not having to re-enter user details/preferences on each visit. Cookies allow the Company to provide users with information and show you content relevant to that user. the Company also uses Cookies to analyse how the Company customers interact with the Company’s Platforms so that the Company can improve the customer journey.

User can choose to accept or decline cookies in its browser settings. Most web browsers automatically accept cookies, but users can usually modify its browser setting to reject cookies if they prefer. Users may find more help about managing cookies on its browser. This may prevent users from having complete experience of the Platform by affecting the access to some of the links, Services or features. Information collected by cookies and web beacons is Non-Personal Data, unless otherwise constituting as Personal Data under the applicable laws of the applicable jurisdiction, in which case the Personal Data will be handled as per this Privacy Policy.

18. PARENTAL CONSENT

You must be at least 18 years old to have our permission to use this Services. Our policy is that we do not knowingly collect, use or disclose Personal Data about children under the age of 18 or a person with disability. You must have attained the age of majority to be able to use and access our Services. If you are under the age of 18 or a person with disability, your parent or legal guardian has to ensure that appropriate consent is being given on your behalf, and you including your parent or legal guardian agree to indemnify the Company against any loss, damages, proceedings, or penalties initiated against the Company due to your failure to adhere to this obligation.

As a parent or legal guardian, please do not allow minors or persons with disability under your care to submit Personal Data to us. In the event that such Personal Data of the minor is disclosed to us, you hereby consent to the processing of the minor’s or persons with disability’s Personal Data and accept and agree to be bound by this Privacy Policy and take responsibility for his or her actions. We shall not undertake to process any Personal Data which is likely to cause any detrimental effects on the well-being of the child. We shall also avoid undertaking any tracking or behavioural monitoring of children or targeted advertising directed at children.

19. MISCELLANEOUS

You should also be aware that when Personal Data is voluntarily disclosed (i.e., your name, email address, etc.) in the discussion forums or other public areas on the Services, that information, along with any information disclosed in your communication, can be collected and used by third parties and may result in unsolicited messages (including unwanted spam messages) from third parties. Such activities are beyond our control and this Privacy Policy does not apply to such information. Please consult the Terms and Conditions for our Services conduct policies.

20. REACH OUT TO US

In case of any grievance, You have the right to get your concerns or queries addressed through our internal grievance redressal system by contacting our grievance officer or you may write to our Consent Manager.

Please include your name, address, and/or email address when you contact us.

We encourage you to promptly update your Personal Data if it changes. Also, depending on your location, you may have certain additional rights with respect to your Personal Data such as deletion (including the right to have the Company delete your Personal Data, except Personal Data we are required to retain, by contacting us at the address listed above), or we may delete your Personal Data if we are instructed to do so by our customers who export your Personal Data to us, except for information we are required to retain; and withdrawal of consent or object to processing (including, in limited circumstances, the right to ask the Company to stop processing your Personal Data, by contacting us at the address listed above).

For any complaint related to the services or content of this Platform the aggrieved person may raise the query / complaint within a period of 7 (seven) days from the date of first publication to the email ID mentioned herein:

Email: info@tv9.com

21. GOVERNING LAW AND JURISDICTION

This Privacy Policy is governed by and shall be construed in accordance with the laws of India. Any dispute arising out of or in connection with this Privacy Policy shall be subject to the exclusive jurisdiction of the courts at Mumbai, India.