Money9 offers India’s first and only OTT content experience to India’s diverse demography on matters of money, that is, related to personal financial inclusion and financial freedom. Money9 is India’s first multi-lingual news and service platform with a sharp focus on matters related to personal finance. Launched in January 2021, Money9 broadcasts video and audio texts in seven languages – English, Hindi, Bangla, Telugu, Gujarati, Marathi and Kannada. Money9 is a one-of-its-kind initiative that aims at empowering users on financial well-being. The basic philosophy of Money9 is ‘Financial Freedom, Financial Security and Financial Well Being’. It aims at strengthening the efforts of financial inclusion and wealth creation for all of Indian’s population.