“IF IT is to be, it is up to me.” Barun Das, the Managing Director & Chief Executive Officer of TV9 Network, is often heard quoting this life-changing adage to his family, friends and colleagues.
A MAN of purposeful action, Barun firmly believes in taking charge and delivering the desired outcome by building centres of excellence and nurturing talent. Under his leadership, TV9 Network, a news platform popular down South, has, in just three years, not just become the biggest broadcast news network in the country but has disrupted the digital news media space as well. He is a restless creative leader who knows best how to disrupt. Under his leadership, TV9 Digital scaled up in record time to levels that took legacy media brands nearly two decades to reach. In his earlier stint as CEO of ZEE News Ltd, too, he brought in his Midas touch to take the company to the pinnacle of this genre. Barun is a transformational leader, the news industry looks forward to the growth of the genre.
HIS PROFESSIONAL journey mirrors the growth of Indian media. In the backdrop of his highly successful experience featuring an unrivalled sense of optimism about the India story and its ever-rising global appeal,Barun is dedicated to creating a global voice for the country by taking Indian media to foreign shores. Driven by data, lover of logic and a fitness fiend, Barun believes that “to be ordinary is extraordinary”. Infusing his “ordinariness” and energy into building businesses and brands, Barun is now busy piloting News9 Plus, India's first OTT News proposition, an idea that has already been received exceptionally well even as it aims to set a new industry benchmark. Another pioneering idea from him – Money9 – India’s first multimedia multilingual Personal Finance platform – that seeks TV9 Network to transcend domains and move beyond a mere media product – is gaining huge traction. Barun is now contemplating a dash for global leadership for TV9 Network.
WITH CLOSE to 30 years of successful experience in the media sector -- both in India and abroad – in top managerial positions and as an entrepreneur, Barun happened to be the youngest CEO in the news TV industry when he was piloting Zee News Ltd to leadership positions. For Barun even the sky is not the limit as he picks up his own challenges. His show 'Duologue with Barun Das' on News9 Plus has crafted a new conversation paradigm as it features an eclectic mix of leaders - Indian and global. Global and Indian media has hailed the show like never before even as it originates from a media stable.
AN ALUMNUS of IIT-Madras, IIM Calcutta and London School of Economics and Political Science (LSE London),he has had successful stints at Zee, MCCS (owner of the erstwhile Star group’s news operations in India), India Today Group, and ABP Group etc. He worked as the Head of International Business Development at Astro All Asia Networks Plc., Kuala Lumpur. After his stint in Zee, Barun turned entrepreneur and built his start-up focusing on the convergence of technology, content and healthcare. The start-up has now been acquired by TV9 Network.
BARUN DAS was a member of the International Academy of Television Arts and Sciences and was once a juror for finals of the International Emmys for News Television. Barun currently serves on the board of News Broadcasters Federation (NBF) as its vice-president. Earlier he was part of the founding team of the News Broadcasters & Digital Association (then known as NBA). An avid sportsman, Barun was also selected for the Junior National team in Bridge during his college days.