TV9 Network envisioned that the future of content consumption is ‘what you want, when you want’. In the present entertainment domain, the concept of linear television is depleting with ads in between, and shortly, this will cease to exist as a format. As a natural progression towards the pattern of evolving news consumption, News9 Plus has come into existence. News9 Plus, premiered on March 30, 2022, is world’s first-ever video mag for GenFlix – a generation of OTT consumers who grew up watching Netflix.
Another innovative digital initiative of ours is Money9, which is our way of contributing to financial inclusion. A multilingual multimedia offering based on all three formats – video, text and audio, Money9 is currently programmed in seven languages including six regional languages and English. We see these innovations not as disruptive, but rather constructive and also a prolific way of thinking ahead.